THE TRASHFREE NIGERIA COMPETITION
Introduction
By
definition, plastic pollution is the accumulation of plastics in the
environment in such a way that it adversely affects humans, wildlife and
habitats.
According to
World Economic Forum, the world’s oceans will have more plastic than fish in
2050. Recently, PUNCH reported that if every Nigerian decides to store all the
empty sachet water holders and empty plastic bottles they consume in a week and
hands them over to a recycler, we will succeed in cleaning our gutters of about
10 billion waste plastic package and containers every week (1).
One way or
another, plastic eventually get into our waterways, 83% of tap water have been
found to contain plastic particles according to statistics by the African
Development Bank (AfDB) (2); in addition, open burning of plastics as is often
done in Nigeria causes air pollution that can contribute to respiratory problems,
cancers etc. when inhaled by humans.
Plastic
pollution also poses significant economic costs to Nigeria, not just the cost
of cleaning up on land and in water bodies but also pollution negatively
impacts tourism and the macro-economy.
In Nigeria,
there have been efforts to reduce plastic pollution by the emergence of plastic
recycling companies but the results have actually not been encouraging as a
greater percentage of plastic used (especially in states where there are no
off-takers) does not make it to the recycling plants.
Nigeria’s
Extended Producer Responsibility (EPR), a policy designed to make manufacturers
of consumer goods take full responsibility for their products’ lifecycle
especially at the post-consumer stages; has not been fully translated into
action. The Producer Responsibility Organizations (PROs) that were introduced
by the Federal Government to comply with the Extended Producers Responsibility
(EPR) policy are yet to fully take responsibility for the end-of-product-life
phase.
#IsThisYours?
The
#IsThisYours campaign is a global civic action which first started with a tweet from Greenpeace and the campaign is focused on citizens taking action using
social media as a tool to let the government know that the production and
excessive use of plastic should be regulated because of the environmental
pollution it causes. It is also meant to encourage the consumer goods companies
to find innovative solutions to the end-of-life stage of their products to
prevent marine litter and micro-plastics, to get more involved in recycling and
cleaning-up existing plastic pollution. As can be seen from photos on the
internet already with the #IsThisYours, some of these plastic are partially
buried in the ground and when the rains come, they will be swept along and
become a part of the major environmental problems we face. These industries
have to become more responsible, they have to introduce schemes and innovation
for more sustainable plastics. They also can invest in recycling and other
programmes targeted at behavioural change.
With the
acceptance of the #IsThisYours Campaign among Nigerians and other global
citizens, EnvironFocus Limited, a registered Nigerian Company and the Sole
Nigerian Distributor of LifeStraw® has decided to ensure the campaign gets more
traction by sponsoring a competition (TrashFree Nigeria) targeted at ensuring
that the campaign achieves its goals.
Goal of the TrashFree Nigeria Competition
To ensure
that consumer goods companies get more involved in solving the menace caused by
plastic pollution.
How the TrashFree Nigeria competition will
run
Nigerian
youth from all over the nation will be encouraged to join the competition by
taking a picture of plastic lying on the ground in Nigeria, publishing on
social media (Twitter) and tagging the brand using #IsThisYours and
#TrashFreeNigeria? The hashtag will be tracked and the names of everyone who
posted pictures will be collected. At the end of each month, a winner will be
picked at a raffle draw event which will be organized in Abuja, Nigeria with
on-lookers and overseen by Adesuwa Obasuyi. The winner will be entitled to a
LifeStraw® Go – an instant microbial water purifier in a sports bottle. More
about the LifeStraw® Go here.
Start Date
The
competition will officially start on Friday March 15, 2019 and the first raffle
draw will be on Saturday April 13, 2019. Subsequent dates will be announced as
we progress.
Duration
The
competition will run for six (6) months although it may be extended. It is
expected that during this period, enough awareness would have been created in
the minds of the citizenry on the impacts of plastic pollution and why it must
be beaten at all cost.
Outcome
It is
expected that this competition will:
1. Make
Nigerians all over the country aware of plastic pollution and become a part of
the solution
2. Ensure
that there is a behavioral change especially among the youth on littering and
indiscriminate dumping of refuse
3. Ensure
that the consumer goods companies take environmental responsibility more seriously
and engage with the relevant stakeholders on targeted solutions which will be
nationwide
4. Ensure
the Federal Government via NESREA actively polices the EPR, there are several
benefits attached to the policy that we need to begin to explore
5. Achieve
environmental protection and reduce pollution
References
1.
https://www.google.com.ng/amp/s/punchng.com/plastic-pollution-if-you-cant-reuse-it-refuse-it/amp/
2.
http://www.ecotox,ugent.be/microplastics-bivalves-cultured-human-consumption
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